![](https://cdn.myportfolio.com/4396b435dddecadcf0a800bc06d886d1/0c2af538-9c90-4220-bfcf-bfa8cd11e202_rw_1920.gif?h=cd2fc254d8f8ee6dff638f35c938be7e)
Concept art: Lyft sponsored activities on the Schuylkill River
Client : Lyft
Project: Concept Art for Marketing Campaign
Junior Designer: Corey Jameson
Design Category: Concept Art, photo selection, editing and retouching in Photoshop
Creative Direction: Adrian Castillo
Senior Designer: Matt Rondos
The creative team came up with a series of ideas for a Lyft campaign centered in Philadelphia. I created the proposal deck using Photoshop and images found on the web to bring their ideas to life.
![](https://cdn.myportfolio.com/4396b435dddecadcf0a800bc06d886d1/1a4585c1-1ede-4ba9-916a-dec14f51fc81_rw_1920.jpg?h=bd44d620497b84085ce5f66c064cbbf8)
Concept art : Using Lyft theme cars to get out of the city. Polaroid mockup from https://www.photoshopsupply.com/
![](https://cdn.myportfolio.com/4396b435dddecadcf0a800bc06d886d1/6850b65b-5df0-453f-b86f-bad726841fec_rw_1920.jpg?h=a64f9bb6da83c1cd52c70edd4ff80cf8)
Concept art: Amusement park rides for kids and adults
![](https://cdn.myportfolio.com/4396b435dddecadcf0a800bc06d886d1/fec123ea-27af-4e86-933d-7f76985df1fb_rw_1920.png?h=dcefda84e9cba804589ebcfcae01a43d)
Concept art: Artist illustration wraps on classic cars
![](https://cdn.myportfolio.com/4396b435dddecadcf0a800bc06d886d1/8cf2702e-52cf-4340-8334-1dd68048d2a3_rw_1920.jpg?h=4b0b0967ca9e1a25ed689b8c373470a0)
Concept Art: Child play area
![](https://cdn.myportfolio.com/4396b435dddecadcf0a800bc06d886d1/3dc5f591-37a8-4ce2-8963-865309af59dd_rw_1920.jpg?h=ba9438fe9db1d855ec809c1bd016d968)
Concept art: Getting a Lyft to and from the airport
![](https://cdn.myportfolio.com/4396b435dddecadcf0a800bc06d886d1/31428bec-9b23-4db4-823c-38ecfc01034b_rw_1920.jpg?h=3def0664cbf36db7bb0f1c925925982e)
Concept art: Get a Lyft view of Philly